Kabir Sheth
Brand & Editorial Consultant
Sheth & Co.
Positioning, naming, and the words that follow
Mumbai
About
I help founders say the true thing about their business in fewer words. Nineteen years across consumer goods, publishing and hospitality. Six to ten week engagements, fixed fee, no retainers. A sample TapSticky card, not a real consultancy.
Contact
Recent work
Track record
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Kettle & Co.
Tea wholesaler, repositioned on single estate provenance 2024
Direct to consumer share of revenue 4% to 31% Months to get there 18 -
Arbour
Furniture maker, one identity across four channels 2025
Names in use across channels 4 to 1 Average order value +22% -
The Ledger
Subscription finance title, launched from nothing 2022 to 2024
Paying readers 0 to 9,000 Spent on paid acquisition ₹0
Documents
- Case studies
Three engagements, PDF
Pay by UPI
Pay Sheth & Co.
shethco@okhdfcbank
Visit us
Sheth & Co.
Rampart Row, Kala Ghoda, Fort, Mumbai 400001 Open in Google Maps